Customer segments to watch for your best customers and defecting customers

When you're segmenting your customers it can become clear that some segments are more valuable than others. The Automatic Segments in Repeat Customer Insights are no different.

These are the segments that are important to watch carefully. I've provided the RFM values if you're wanting to do more detailed analysis.

Your best customers:

Customers who have potential to be great:

Segments to watch for defection detection:

Any segment can be useful when you're focusing your optimizations but the handful above at great overall segments to keep your eye on at all times.

Eric Davis

Repeat Customer Insights icon

Retain the best customers and leave the worst for your competitors to steal

If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

Install Repeat Customer Insights for Shopify

Topics: Customer segmenting Customer analysis

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.