Customer segments to watch for your best customers and defecting customers

When you're segmenting your customers it can become clear that some segments are more valuable than others. The Automatic Segments in Repeat Customer Insights are no different.

These are the segments that are important to watch carefully. I've provided the RFM values if you're wanting to do more detailed analysis.

Your best customers:

Customers who have potential to be great:

Segments to watch for defection detection:

Any segment can be useful when you're focusing your optimizations but the handful above at great overall segments to keep your eye on at all times.

Eric Davis

Go in-depth into your customer behavior to find more revenue

If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.

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Topics: Customer segmenting Customer analysis

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