With the winter holidays over, now's the time to start nurturing your new customers.
They're probably burnt out with product offers by now so focus on brand building types of content: how to use their products, other customer's experiences, proactive customer service.
Keep it up during the post-holiday slump and eventually they'll come back and make a second (or third) purchase.
If you want to know when to start sending offers again, check your Customer Purchase Latency in Repeat Customer Insights. That'll tell you how soon on average a customer takes before they make their next purchase.
Timing your offer around then is best.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.