Yesterday I started doing my own year-end review.
- What went well?
- What went poorly?
- What was a surprise?
- What will I do next?
The point of this exercise is to try to get a perspective on the year as a whole. Something beyond the easy to measure metrics like revenue, AOV, etc.
The big metric for me is retention, represented by Repeat Purchase Rate. Since Repeat Customer Insights is a subscription app, tracking how many customers stay around from month-to-month is a key measurement.
It's a key metric for your Shopify store too. If you sell subscriptions it's probably the top metric you're watching. For everyone else, it's important for making sure customer acquisition costs are kept low.
Directive: Review how your year performed.
Eric Davis
Discover where your best customers come from
Going beyond simple attribution, Repeat Customer Insights lets you analyze and segment your customers by who first sent that customer your way.
This will let you find the best sources of long-term customers, not just anyone who orders.