Use the leap year to your advantage

Leap years are rare enough that you can consider them an every four year occurrence (at least until 2100).

That makes them a good candidate for a "once every four year" promotion.

If you can't get one ready for this year, try to take notes on what others are sending out for the leap year. Are they using emails, ads, or in-store messaging? What kinds of offers are promoted?

Collect all of that and save it to look at in early 2028.

Eric Davis

Do your holiday customers over or under-perform?

Big sales numbers look great in November and December but they can hide your true performance. Get the facts on how your winter holidays stack up with Repeat Customer Insights.

Learn more

Topics: Marketing

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