The bitterness of losing long-term customers

Roses are red
Violets are blue,
Long-term customers are sweet
Except when they leave you.

If it weren't for customer defection, business would be so much easier. You'd just need a good product, a way to get the word out, and a way to deliver.

Since losing customers is a fact-of-life, you have to keep the relationship going. Customers aren't required to show you any loyalty. If a competitor has a better offer on a better product, you're likely to lose the customer.

Figure out how to keep your customers, like by using Repeat Customer Insights, and you'll have a much easier time growing your store.

Eric Davis

Get started getting more from your repeat customers

If you haven't signed up for Repeat Customer Insights, it's an easy process. Just give it your Shopify store url and it'll walk you through the setup, import, and analysis process automatically. No code needed.

Learn more

Topics: Customer defection

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