Lousy customer segmenting from Comcast

Last week our internet contract ended so I setup a new one with Comcast.

Same address. Same billing. Same account.

Then yesterday I received a letter from them asking us to take their service with them on our move.

Our move.

Yeah for some reason, renewing a contract with Comcast makes them think that you're moving so you get pitched with a whole bunch of invalid offers.

This is what happens when you misuse marketing automation on bad customer segmenting. All they'd have to do is notice that my address is the same and skip over the moving campaign.

But it's Comcast. I don't expect much from them.

Though it doesn't track customer moves, Repeat Customer Insights can automatically segment your customers for you. Ranging from 5 to over 125+ different segments, you can pick how fine-grained you want your segments.

Eric Davis

Segment your customers to find the diamonds in the rough

Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.

Learn more

Topics: Customer segmenting Customer service Marketing automation

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