How you handle new customers during the next couple of months can have a dramatic impact on next year's revenue.
Often you'll pick up new customers during the winter holiday months, only to have them never come back again.
Some will be gift buyers.
Some will be deal hunters.
Some will be buying for themselves.
All of them have the potential to become repeat customers.
This requires a quality product, a good buying experience, and solid post-purchase communication. Do all three of those "right" and you can convert these one-time shoppers into repeat buyers come next year.
Improvements to any of those three areas will improve the rate customers buy again (the Repeat Purchase Rate as measured by Repeat Customer Insights). Even tiny improvements like removing friction and distractions from the product page can end up helping out.