With the holiday season underway, it's important that your data collecting systems are running correctly. Collect the right data and you can see how your customers are behaving.
Repeat Customer Insights takes a monthly Customer Grid snapshot at the beginning of each month. This snapshot makes it easy to visualize how your customer base was at a specific point in time.
For example: Did you have a lot of VIP customers? Where defections high? Are there signs of customer loyalty?
This snapshot, plus the comparisons it enables can make long-term behavior trends easier to spot and evaluate. How your new and repeat customers behaved during the holiday heavily influence your next year's results.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.