With Memorial Day happening today in the US, many stores are wrapping up their Memorial Day sales.
While it's almost too late to start (unless you can send out a quick gift card campaign), you can always plan for it next year. It comes around every year and always makes a three day weekend.
Deciding if the holiday makes sense for your store is another thing. Retailers and home goods stores are always running a sale this weekend it seems, even if they have little to do with the holiday's purpose. (Really it's more of a Spring Holiday than anything else to them)
Creating a growth calendar that lists all of the potential events and sales for the upcoming year can help you spot these opportunities. It can also show you any gaps which can lead to slower periods.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.