Memorial Day and your growth calendar

With Memorial Day happening today in the US, many stores are wrapping up their Memorial Day sales.

While it's almost too late to start (unless you can send out a quick gift card campaign), you can always plan for it next year. It comes around every year and always makes a three day weekend.

Deciding if the holiday makes sense for your store is another thing. Retailers and home goods stores are always running a sale this weekend it seems, even if they have little to do with the holiday's purpose. (Really it's more of a Spring Holiday than anything else to them)

Creating a growth calendar that lists all of the potential events and sales for the upcoming year can help you spot these opportunities. It can also show you any gaps which can lead to slower periods.

Eric Davis

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Topics: Holiday marketing

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