The season to get everything ready for the year

After the winter holidays I like to spend time to clean things at the start of the next year. That means January and February are mostly focused around maintenance and getting things easier to work on over the next several months.

With the holidays and most holiday returns done, now is a good time to cleanup things in your organization too. It's not just physical cleanup but also processes, code, marketing offers, inventory, and workflows.

It's not as fun as growth or building something new, but it's necessary over the long term.

As chefs say, mise en place.

Eric Davis

P.S. One of the big cleanups for Repeat Customer Insights is the insights system that gives your store advice based on your specific metrics. The most recent cleanup sped it up and I'm expecting a few significant updates to be ready later this year.

Promote products that create your best customers

When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

Learn more

Topics: Planning

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.