Repeat Customer Insights now has the ability to filter customers by their RFM scores.
Previously the app would use the RFM scores behind-the-scenes but they weren't shown except in the data export. Great for spreadsheet users, but not great for stores who wanted to browse and explore their customers.
I've added the option to filter the customer lists to show customers with specific RFM scores. The RFM score has also been added as a sortable column. This works in the main customer list, the Automatic Segments, and the Cohort customer list. For those segments the filters work as a was to refine the segment (e.g. who is in the Loyal segment with a Monetary of 4 or 5?).
This feature is available to all Repeat Customer Insights accounts as part of the RFM Segmenting feature. If you haven't signed up for an account, the app page includes details about what the app does and how it can help you improve your repeat customers.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.