I've decided to take a break from my daily Shopify Tips newsletter.
It's been going for almost seven years now and the last few months have taken a toll.
My hope is to use this break to rest, research a few things, and pursue some complementary interests. I'm not sure how long the break will be.
When I'm ready to resume, I'll publish in the same places so you don't have to do anything to find me again (e.g. the email newsletter, website, the RSS feed).
Until then, you can always browse my archives as a whole, search for something specific, or go through them by topic. I'll also still be available to reach over email and still improving/supporting Repeat Customer Insights.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.