Some products attract attention but don't sell that well.
These products bring in traffic but their sales and conversion rates are way below your normal.
They pose an interesting opportunity for you:
- They could be attracting low-quality traffic, aka never-buyers.
- Or they could be attracting fine traffic but those buyers just aren't interested in the product once they see it.
#1 sucks and is just a reality of some products.
#2 though, that could have legs. The problem is the product. Is the product bad? Is the PDP bad? Or is the traffic looking for something else?
You can always improve the product and the PDP but let's say those didn't work or you don't have time for that.
Try luring the traffic to other places instead. You can add a custom newsletter opt-in only for that product. Or create links to your better selling products.
Your goal is to siphon off some of the traffic that is bouncing and get them to a place that converts better.
You might find it worthwhile and easier than trying to increase traffic directly to those best-sellers.
Directive: Siphon traffic from weak pages to your stronger pages.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.