Evaluate your November customer cohort to find repeat customers

December 1st marks the close of the important November customer cohort.

This group of customers are the ones who first bought in November. Typically the majority from your Black Friday deals. This makes them important to monitor over the next year:

If you use Repeat Customer Insights, its Cohort Analysis can automatically calculate some of those answers for you. It can even go back and calculate them for years past.

Spending the few minutes to review the November cohort can help you understand them and learn how to reach them better. Or you might learn they are just one-time shoppers and it's not worth treating them any different.

Both options can pay off over the long-term.

Eric Davis

See how the month a customer orders will change their behavior

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Learn more

Topics: Customer analysis Cohort analysis

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