December 1st marks the close of the important November customer cohort.
This group of customers are the ones who first bought in November. Typically the majority from your Black Friday deals. This makes them important to monitor over the next year:
- Did they buy again or did were they a holiday shopper only?
- How much did they spend on repeat purchases?
- How difficult will it be to convert them to repeat buyers?
- etc...
If you use Repeat Customer Insights, its Cohort Analysis can automatically calculate some of those answers for you. It can even go back and calculate them for years past.
Spending the few minutes to review the November cohort can help you understand them and learn how to reach them better. Or you might learn they are just one-time shoppers and it's not worth treating them any different.
Both options can pay off over the long-term.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.