Finding your best customers and keeping them is a simple, yet powerful retention strategy.
A really useful outcome of using RFM analysis is that it can tell you exactly who they are. With a 1 to 5 scoring model, like what my Shopify app uses, customers scored with 555 are the top 1% of your customer base.
They've ordered recently so they are still active. They've ordered the most times. They've spent the most in their customer lifetime.
I wouldn't be surprised to see these customers accounting for a large portion of your sales overall.
These are the 1% customers you want to do whatever you can to keep.
Eric Davis
Get a snapshot of your customer behavior
The sooner you signup for Repeat Customer Insights, the more comparison points your store will have. Each 1st of a the month a new snapshot is taken and saved to your account for analysis.