Finding your best customers and keeping them is a simple, yet powerful retention strategy.
A really useful outcome of using RFM analysis is that it can tell you exactly who they are. With a 1 to 5 scoring model, like what my Shopify app uses, customers scored with 555 are the top 1% of your customer base.
They've ordered recently so they are still active. They've ordered the most times. They've spent the most in their customer lifetime.
I wouldn't be surprised to see these customers accounting for a large portion of your sales overall.
These are the 1% customers you want to do whatever you can to keep.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.