Finding your best customers and keeping them is a simple, yet powerful retention strategy.
A really useful outcome of using RFM analysis is that it can tell you exactly who they are. With a 1 to 5 scoring model, like what my Shopify app uses, customers scored with 555 are the top 1% of your customer base.
They've ordered recently so they are still active. They've ordered the most times. They've spent the most in their customer lifetime.
I wouldn't be surprised to see these customers accounting for a large portion of your sales overall.
These are the 1% customers you want to do whatever you can to keep.
Eric Davis
Which marketing strategies are producing the best customers for your store?
Analyzing your customers, orders, and products with Repeat Customer Insights can help find which marketing strategies attracted the best customers over the long-term.