Order bonuses done right

File this idea down for the next holiday season:

Last month I bought a bunch of Lego presents for the kiddo. Most weren't discounted but due to the order size, they offered a bunch of free gifts. The gifts were small ($5-20 retail) but in the end we got four of them for free.

That meant in addition to the main sets, she got to open a bunch of extra presents. For a toy during the holidays: more presents equals more fun.

Lego could have discounted the main sets and not given me the freebies. But then I would either a) have to order more presents from someone (maybe not Lego) or b) find smaller gifts in their store.

This way, they got to clear out some inventory, I felt like I got a haul of bonuses, and the kid was ecstatic over all of the presents.

This is an example of what I mean when I write about discounting alternatives.

Check how holiday customers performed in with Repeat Customer Insights Cohort Report.

Eric Davis

Retain the best customers and leave the worst for your competitors to steal

If you're having problems with customers not coming back or defecting to competitors, Repeat Customer Insights might help uncover why that's happening.
Using its analyses you can figure out how to better target the good customers and let the bad ones go elsewhere.

Learn more

Topics: Holiday marketing

Would you like a daily tip about Shopify?

Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.