Happy 4th of July. While it's an American holiday, its impact reaches other countries. Especially in ecommerce where promotions might be available to others (e.g. customer in Canada taking advantage of your 4th of July coupon). Seen this way, holidays give you a reason to have a promotion and an...
This weekend I had to heavily prune and pull out some borage. Back in March we had only a few seedlings of borage but those have exploded in growth through the start of the summer. So much so that some are pushing 4 feet tall and wide while taking over...
Happy Monday, new month, and new quarter. With the year half passed, now is a good time to review your metrics to see how things are going. It's always a good idea to do this regularly. Many times you might think things are doing poorly when in fact they are...
Sending winback campaigns can become a very profitable activity. Winbacks are a set of messages that try to get a lapsed customer to come back and buy again. They are the "We missed you" emails you see now and then. Typically sent over email or SMS, the transaction cost to...
Something I learned a long time ago was to start with the simple option first. The more complex option might be tempting but most likely it'll cost more than you think and won't be as great as you think. Let's say you wanted to start email marketing. The simple option...
Repeat Customer Insights builds on top of RFM for its Customer Grading. That means each grade has a lot of information built into it from RFM, plus a little something extra from me. Even though it's just a single letter grade, it can be powerful for customer segmenting. Even if...
When was the last time your store reached out to your best customers? A week ago? A month ago? A year ago? Longer? Your best customers are the foundation of your store, yet oftentimes it's the loud customers that get the majority of our attention. That really should be reversed....
I've been getting more fond of cohort reports lately. They present a lot of data all at once which is overwhelming at first, but the more you work with them the easier they get. What I've been enjoying is using the cohorts as a quick way to watch customer acquisition...
Yesterday I placed our six-month order for some pasta when I noticed something new: pasta subscriptions. The store would send a 4-pack of one type of pasta, delivered every month for $20/month. That had me interested for a few seconds before I remembered their pasta was regularly $3.95/each. $4 +...
This past weekend we were browsing a small artist street market. Some prints caught Ilana's eye and after talking with the artist, we ended up buying one of each at a deep discount. Originally she was considering getting a couple but walked away with 25 prints. The artist ended up...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.