It's difficult to get advice about how your Shopify store performs. Shopify gives some performance data ("in the top 5% of stores") but it's flawed from what I've seen of the measurement. Even hobby-sized stores can break into their "top 10%". For Repeat Customer Insights I dig into industry reports,...
Happy Friday the 13th. While this day is considered unlucky for some, it's a rather great day for... reads note Oh, um... excuse me. Happy Friday the 14th, my mistake. No matter what, mistakes will happen in your business. How they are handled will determine if you keep a customer...
For most Shopify stores, the majority of potential customers never end up buying. All that time, money, and resources used to drive people to your store ends up being wasted. Luckily, some turn into customers otherwise you'd quickly go out of business. Of those, the majority will not come back...
When it comes to customer retention, one of the most effective activities you can do is to develop your 1st to 2nd order funnel. This is all about getting a one-time customer to buy a second time. The vast majority of ecommerce stores struggle here, often only getting 1-in-4 customers...
I've been thinking about different uses of the new Targets feature in Repeat Customer Insights and came up with several ways Targets can be taken advantage of: Growth via improvements on your overall value. Setting floors for acquisition sources so sources that fall below it for too long are cut....
Let's dig into the new Targets feature in Repeat Customer Insights a bit more. (Even if you don't have the app, you might want to follow along as there's some advice you can steal from) Arguably the most popular metric in ecommerce is Average Order Value so let's use that...
While industry metrics are useful to compare and benchmark your store against, your store's performance is unique. The products you offer, the channels you use, the brand messaging you've built up, and everything else you do all contributes to how your Shopify store performs. That's why I'm happy to announce...
Targets are your personalized goals for the main ecommerce metrics in your store. With them you can get your entire team all working towards the same numbers. By setting a Target, a couple things happen in the system: Your graphs will add a red Target line to show you how...
If you're in the US, happy June 4th today. What holiday is that? Whatever one you want. As we've seen with Amazon's Prime "Day" you can make up any company holiday you want. You just need to give it a name, promote it enough to your customers and industry, and...
Knowing if your Shopify store follows seasonal cycles can also help you schedule big projects. Most people wouldn't try to do a major project like a redesign in the middle of a busy winter season, that's initiative. The other side of that though can be forgotten, that's scheduling major projects...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.