At the end of every month I take a few minutes to collect metrics on how the month went. I include regular business metrics like revenue, number of new customers, etc. Also for over a year now I've been tracking the speed of Repeat Customer Insights and its components. The...
Most things can handle one-off spikes of change. A single hot day might hurt some plants but won't kill all of them. A stock outage this week from a vendor will lose you some orders, but you'll catch up later in the month. A flood of orders overnight will cause...
One quick tip to find more big-spending customers is to track down what brought them to your store. Using a cohort report like in Repeat Customer Insights, find the cohort that has spent more revenue than its neighbors (next/previous months). Then drill-down into the cohort to find what sales channels...
With Memorial Day happening today in the US, many stores are wrapping up their Memorial Day sales. While it's almost too late to start (unless you can send out a quick gift card campaign), you can always plan for it next year. It comes around every year and always makes...
Outside I have a number of projects waiting for me and better weather: clean out the garden shed recycle some fence wood into garden beds recycle more fence wood into storage boxes dig out two holes for ponds move wood chips onto paths and probably more I'm forgetting about. A...
Some merchandise is great at attracting new customers. Other merchandise is great at retaining customers. Oftentimes, those will be different products. If you heavily promote only one type to everyone, you're not going to be performing your best. Ideally you'd analyze your products to figure out which is which. What...
One way to detect customer loyalty is by the number of orders they place. Without knowing anything else about them, a customer who placed ten orders is more likely to be more loyal than one who placed five orders. One of the most difficult tasks in ecommerce is getting a...
The past two weeks (and weekends) have been pretty hectic in the garden. True Spring and its heat arrived finally three weeks ago after a cold and wet start. That meant it was time to everything into the ground or greenhouse, including 110 tomatoes, 50 or so peppers, and 20...
I remember trying a whole bunch of samples of different brands and flavors of exercise nutrition. The ones I ended up sticking with, I bought many large containers of for years. When you acquire a new customer you won't know if a customer is above-average or not. It'll probably take...
Over the long-term, you want to grow the number of your above-average customers so they make up a larger part of your customer base. You should absolutely continue to grow your customer base as a whole through customer acquisition. You just want to accumulate more above-average customers as you go....
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.