A few years ago we bought some Christmas lights that can be more heavily exposed to the elements. The hope was to avoid having to restring them every year. They worked fine for two years. This year when I plugged them in to test them, they worked for a second...
It's been an interesting busy season so far. The amount of data coming into Repeat Customer Insights has definitely increased since Black Friday. It's not a problem for the app or anywhere near the max capacity, but it's a good sign for the stores. This increase means a lot of...
Last week Kevin Hillstrom wrote about optimizing for the wrong measurement. He was implying optimizing for orders received or total sales on Cyber Monday when in-fact the business should be measuring profitability. This optimization happens all the time and it's an easy trap to fall into. Traffic is one of...
Today marks the start of a new customer cohort. Customers who ordered last month fall into the November cohort which are usually the early shoppers of the holiday. December's customers will be the remaining holiday shoppers along with a few minor groups (e.g. self-gifters, the end-of-the-year business shoppers, etc). While...
With the holiday season underway, it's important that your data collecting systems are running correctly. Collect the right data and you can see how your customers are behaving. Repeat Customer Insights takes a monthly Customer Grid snapshot at the beginning of each month. This snapshot makes it easy to visualize...
Today's the official day to see if the work you've done recently has paid off. Just be ready for competition to increase. Acquisition and ad costs are going to go crazy over the next month. Stores who have been working on their SEO all year should see it starts to...
This weekend I started cleaning up the garden beds for winter. A big job is adding compost to the soil so over winter and into spring it can feed the soil. The problem is that I didn't create enough compost this year. The first batch I used elsewhere so I'm...
With a certain social network imploding, it's as important as ever to remember that any social media strategy has the risk of getting shutdown at any moment. A friend of mine built up a huge following on Facebook years ago. Then Facebook started to charge them each time they wanted...
Contacting customers for a promotion is a regular tactic in ecommerce. Typically the events are based on the calendar. Black Friday. First day of summer. Back to school. There are more reasons to contact customers than days in the year. There's a problem with using only date-based events though. Each...
Attribution is a billion dollar marketing problem. When done right, you'll know where customers are coming from and be able to avoid wasting marketing money. The problem is that attribution is nowhere near perfect and it likely never will be. The more you spend, the better attribution you can get...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.