After three years of building up the garden here, I'm starting to shift to more automation. I don't mean watering robots or computer controlled climate. That might be cool but I've read too much sci-fi to trust that. I'm talking about switching from annual veggies to shrubs and trees. We...
If you find your store heading into a downturn (or if you're already in the middle of one), you'll want to rely on your existing customers more than usual. Most ecommerce stores only have 1-in-4 customers come back and make a second purchase (~27%). Improving that, even if just a...
After a few months of fighting a vole, I've given up. (A vole is a mouse that lives in tunnels underground, also called a field mouse like in that children's song) This little pest has been sneaking around eating the bean stalks. It's killed off a few dozen plants now....
Every Repeat Customer Insights account can now have unlimited users without needing Shopify accounts for each. Previously, in order to use the app you'd be required to have a Shopify account to login. That's fine for staff but what if you wanted a consultant, advisor, or investor to see your...
During downturns and slow recessions, it's best to focus on your current and past customers. New customers are great but if acquisition costs are too much your profit will suffer, not a great thing in a downturn. An easy thing to help current customers buy again is sending order reminders....
A lot of stores try to convince their customers to become loyal. There's loyalty programs, incentives, offers, deals... the list goes on. What if you had the attitude that all of your customers started out loyal but something your store did lost their loyalty. Maybe the product wasn't as good...
My hands smell like basil today, no matter how much I scrub them. I like basil but not this much. This year I started a lot of different seeds so I would always have something growing. I started a small tray of basil that ended up with about 70 seedlings...
With August and summer starting to wind down, I've been getting the last plants into the garden for fall and winter. Fifty-something kales, a couple of dozen spinach, and flowers that can stand the cold. It feels odd to be thinking about winter in August but if I delay much...
There are lots of tactics for building customer loyalty. The first step missed by stores is identifying who your best customers. That's required so you can tailor your plans to getting more of those types of customers. RFM and models based on RFM like Repeat Customer Insights' customer grades are...
How you acquire a customer matters a lot when it comes to their repeat buying behavior. Customer coming from a word-of-mouth directly to your online store will act differently than customers coming from a Facebook ad, which will act differently from ones who visited your physical store. You can measure...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.