When merchandising there are a bunch of strategies you can use to decide what to promote: Best sellers - will tend to move fast and contribute to your bottom line right away. Items that create the best customers - will have the best long-term success. Inventory you want to clear...
One easy branding opportunity that I don't see used enough is from from your coupon codes. Some stores will use the generic ones: SAVE_10, SUMMER_SALE, 20_OFF These are nice because they are clear, though any with a number will be pushed. Is SAVE_15, SAVE_20, or SAVE_25 valid for even better...
Avoid promoting products that mostly create one-time customers. Each product you promote has the potential to create multiple orders per customer. Some products are weak and don't lead to many repeat orders, while other products get customers hooked. Avoid promoting these dead-end products in important places (e.g. homepage, email, ad...
Every year the Black Friday, Cyber Monday, winter holiday juggernaut starts up and that's all you hear about in ecommerce. It's a stressful time for many Shopify stores with huge levels of FOMO. But does it really matter to you? Do you have to participate? What if you just did...
Offering recurring subscriptions can be a great way to boost repeat orders. For almost every Shopify store, the weakest part of customer retention is getting that second order. Followed by the third, fourth, and fifth order. It usually takes five or six orders before customer behavior has settled into a...
One thing that frustrates me is seeing people working on things that don't really matter in the big picture. This means wasting time and money on things that don't have a snowball's chance to ever improve things for anyone. The sad thing is many times the people doing this know...
I've been helping my kid learn algebra by following a course. This week she asked for help with a part that used a graphing calculator. This was odd because even after four years of high school math and a couple of years in collage math, I never used a graphing...
I've added nine new acquisition sources to Repeat Customer Insights: Amazon Amazon US Appmaker.xyz Giftshop Ordergroove Subscriptions Return Prime Return GO Shop TikTok This addition brings the number of acquisition channels up to 50. Now customers acquired from any of these channels will be filterable so you can compare their...
I read an article from Seth Godin called The 100 hour asset: If you invest 100 hours in a rare skill, you’re likely to acquire it. That's two hours per week for a year, four hours over six months, or a about two weeks of full-time effort. Not a huge...
When it comes to ecommerce metrics, traffic is like the refined sugar. You can focus on getting a lot of it, but your health will suffer in the long-term. I've seen solo operations struggle to keep the lights on while getting a million visits per year. While others barely get...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.