As the busy season approaches, it's time to take a minute to think about protecting your data. That means data backups. Shopify backs up their data as a whole but you don't have access to those backups. So if something happens in your store like a mistake or a bad...
Different products will create different customer behavior. Some products will produce customers that order more frequently. Some products will produce customers that place larger orders. Some products will produce customers that defect and go to competitors. A large part of product analysis is finding out how each product influences customers....
A useful thing about the Customer Grids in my app is how they can show shifts in your customer segments. Since they can compare any two periods you can see things like how Loyal customers have grown (or declined) over the last twelve months or if customer defections are on...
A couple of weekends back I decided to pull out my bean plants. They were sorta making beans still but the Oregon rains hammered them so much that half were already rotting. Since the rainy season started it'll be unlikely to dry up enough for them to finish. If I...
Over time customer loyalty shifts. At first they were unsure about you. They never heard of you but decided to give you a shot. As their trust slowly grew, they'd order again and again. They were satisfied. Then either something happens (e.g. bad order handled poorly), they find someone else,...
With November here, it's time to put away the spooky decor and get ready for the Black Friday and Cyber Monday season. I haven't noticed the early-early-early-early-[breathe]-early deals mentioned yet but I bet someone already started them. Hopefully by this point you've got your winter holiday strategy decided on by...
With October wrapping up today, it's a good time to take stock of where your customer base is before the holiday season. With Repeat Customer Insights your customers and products are analyzed using time-tested models and automatically segmented. The system will even keep track of how your store performs over-time....
About six months ago we had to replace our microwave due to a failed motor. We had it for almost four years at that time. We ordered a replacement from the same brand. The new microwave started to become possessed a couple of weeks ago. Push a button and it...
In part of our front yard we started to grow a section of native wildflowers. Originally it was a lawn and some nasty bushes so we have to clear all of that out and start fresh. Now a few years later it's fully covered and holding back some noxious weeds...
Eleda shared this Tiny Tip with me: Google your business name. ...What pops up? If you were hearing about the business for the first time, do the search results make you feel positive about the business? Can you tell what the business sells? What items pop up on the first...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.