When running paid acquisition campaigns like Google Ads, you should be targeting a payback period. That means, on average a customer has paid back their acquisition costs by a certain point of time. Basically you want to know at what point a customer has produced enough profit to pay for...
With Shopify's acquisition of Deliverr, fulfillment has been on my mind and it definitely has me a bit concerned. The last time I had an order problem from a Shopify store was when the Google address auto-filled in the wrong address and I didn't catch it. I had to send...
Recently a Repeat Customer Insights was asking about what triggers the RFM scores to change, like from Recency 5 to 4. There are no set points or triggers that move customers from one RFM score to another. Rather, RFM ranks each customer against your customer base as a whole and...
Now and then I'll get a Repeat Customer Insights customer trying to reconcile their Shopify data to the app. Or a Shopify store trying to compare Google Analytics traffic to Shopify's Acquisition reports. It never goes well for the person comparing. Every analytics systems has its own way of collecting...
When trying to increase customer reorders, you'll want to try things that improve customer behavior. One behavior metric that works well is Customer Purchase Latency. This is the time between orders, usually a number of days. If customers order every 100 days on average, you make a change, and they...
The First Product Analysis in Repeat Customer Insights has been expanded to include the Average LTV and Average Order Value for both products and variants. This shows how items in the original order will influence later customer behavior across four factors: Average Order Value - order size Repeat Purchase Rate...
In the past two weeks I've talked with two different people about their business growth (actually, the lack of growth). Both cases were seeing drops and the owners were getting worried. One has had major supply chain issues, along with all of their competitors. The other has seen a cooling-off...
A brand-new feature introduced in the new Repeat Customer Insights account is the API (Application Programming Interface). This will allow you to write code to access the data in your account. Specifically the customer and customer analysis data in this first release. Any API requires a programmer or programming experience...
When I launched acquisition source tracking for Repeat Customer Insights, I had to rely on the order sources and sales channels self-identifying themselves. Meaning Shopify's online store used web, their point of sale used pos, and a handful of apps used the name of their app like Bold Checkout or...
I have a big release for today. Repeat Customer Insights has new account levels and a handful of new features. First things first, if you already have an active account and are happy with the features currently in your account, you don't have to upgrade. Not all new features will...
Each tip includes a way to improve your store: customer analysis, analytics, customer acquisition, CRO... plus plenty of puns and amazing alliterations.