Time to tune your Shopify store's performance

For the past five months I've been doing a monthly performance assessment for Repeat Customer Insights. Yesterday I just finished the one for August and saw I've been able to roughly 3x the performance across various metrics.

This assessment includes looking at how the app has been performing, finding slow spots, and taking note of areas that might cause scaling issues later on. The goal is to keep the app running fast and to improve the experience for store owners.

Now that September is here, you should already be working on your winter holiday marketing. It's also time to take a close look at how your storefront is performing.

A slow store will absolutely lose you sales and customers are expecting faster and faster websites every year.

One thing you cannot do is to rely on Shopify, your theme, or an app to make your store fast. They can (and should) be focused on minimizing their impact on your store but the responsibility for the performance ultimately falls on you.

There are many options to test your performance. From DIY (e.g. Google Lighthouse, WebPageTest) all the way to hiring a consultant.

The important thing is to start early, well before the rush, so you have enough time to learn, measure, and implement any changes.

Eric Davis

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

Learn more

Topics: Holiday marketing Site speed

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