I've planted a few hundred beans in the garden this year. Every time I plant beans, only about half of them survive past the baby stage.
I've learned to expect to lose many of them to slugs, squirrels, and poor soil in general. I can do some things to minimize the losses but nothing works perfectly.
As long as I have replacement ready then it should work out in the end but it feels like a lot of extra work.
You've probably experienced the same when trying to get customers to come back. That fact that you're considered a top-performer if only 3 out of 10 people buy (conversion rate) and of those if one person comes back to buy a second time. You have to get used to losing a lot of customers and potential customers.
That's why there's so much room for improvement with conversion optimization and customer retention. Get just one more of those ten people to buy and buy again and you unlock a ton of growth your business.
The analysis and advice in Repeat Customer Insights is to help with your customer retention. It doesn't take much of an improvement to show results.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.