Different products will create different customer behavior.
Some products will produce customers that order more frequently.
Some products will produce customers that place larger orders.
Some products will produce customers that defect and go to competitors.
A large part of product analysis is finding out how each product influences customers. Then you can promote the products that best match your goals.
The Product Reorders and Nth Product Analysis in Repeat Customer Insights will do these sorts of analyses for you to see the long-term customer behavior metrics from each product.
Directive: Promote the products that create the customer behavior you want.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.