Some variants will outperform others. Compare the sales of each variant, feature the best, and consider dropping the worst.
For a deeper view, look at how each variant contributes to your customer's LTV using Repeat Customer Insights. Some variants might under-perform at first but end up hooking better customers. They are worth keeping around.
Eric Davis
Learn which products build the best customers
Find which products create the most valuable customers with the First Product Analysis in Repeat Customer Insights. It goes beyond your best sellers by looking at long-term purchasing and retention behavior of your customers.