Some variants will outperform others. Compare the sales of each variant, feature the best, and consider dropping the worst.
For a deeper view, look at how each variant contributes to your customer's LTV using Repeat Customer Insights. Some variants might under-perform at first but end up hooking better customers. They are worth keeping around.
Eric Davis
Which marketing tactics are attracting the best buyers?
By analyzing your customers, orders, and products, Repeat Customer Insights can help find which marketing tactics attract the best customers.