Some variants will outperform others. Compare the sales of each variant, feature the best, and consider dropping the worst.
For a deeper view, look at how each variant contributes to your customer's LTV using Repeat Customer Insights. Some variants might under-perform at first but end up hooking better customers. They are worth keeping around.
Eric Davis
Go in-depth into your customer behavior to find more revenue
If you haven't installed Repeat Customer Insights yet, it's an easy way to get a detailed look at your customer behavior.