Some variants will outperform others. Compare the sales of each variant, feature the best, and consider dropping the worst.
For a deeper view, look at how each variant contributes to your customer's LTV using Repeat Customer Insights. Some variants might under-perform at first but end up hooking better customers. They are worth keeping around.
Eric Davis
Leaky funnel losing repeat customers?
Are you struggling to grow your repeat purchases because your customers keep defecting? Use Repeat Customer Insights to find out where in their lifecycle you're losing them.