Some variants will outperform others. Compare the sales of each variant, feature the best, and consider dropping the worst.
For a deeper view, look at how each variant contributes to your customer's LTV using Repeat Customer Insights. Some variants might under-perform at first but end up hooking better customers. They are worth keeping around.
Eric Davis
Find your popular products with repeat customers
Some products are best for new customers while other products shine with repeat customers. Find which products your repeat customers are coming back to buy again using Repeat Customer Insights.