Earlier this year I got into the habit of publishing my daily Shopify tips to my website everyday.
I used to batch process them by scheduling articles written previously for the upcoming month. That meant by the time my website would have the article it would be almost a month old (and some were multiple months old and some were out-dated).
Then there would be times I'd get busy and behind on publishing them so there would be gaps online, even though I've continued to write every day for my email list.
But now that I have a consistent publishing process, I have 48 already written and emailed articles just sitting here.
Accumulating digital dust.
Having spider bytes little holes in them.
That's 22 articles that could help Repeat Customer Insights customers and 25 that could help JSON-LD for SEO customers. Some even are knowledge base articles that could help customers find their answers directly.
Articles like How to reengage defected loyal customers, How to identify, track, and retain repeat customers in Shopify, or Should you use many products or many variants in your Shopify store? which would be valuable to Shopify store owners (and to Google via SEO).
So I've started to publish that backlog in addition to my new articles.
I'm not sure exactly yet if I'm going to publish them as I go ("12 new articles today") or set a schedule for them to come out over the next two months. It'll probably depend on how much time I get.
I'd bet you have content you've been holding onto in your store without publishing it. A half-finished blog post or some customer service emails that you repeat over and over... Try to see if you can publish those now before you get even busier and start reaping the rewards (SEO, customer service, etc).
They don't have to be perfect to be useful to someone and valuable.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.