This year I've been having to do a lot more weeding than usual. Over the past two years weed seeds have blown in and settled on top of our wood chip mulch.
The mulch stops weeds from growing up from the soil, but it can't do anything to weeds that land on top and start growing. For that you need to add more mulch on top.
Due to our location we can't order mulch except for in summer. Last summer I had enough left over so I didn't order more. Which let the seeds build up an inventory all last year.
It wasn't that noticeable last year but now I'm paying the price.
What I should have done is schedule a drop off last summer, even if I didn't quite need it. That would have preventing running out and having to put in a lot more work.
There are a number of things you might put off doing in your Shopify store, only to realize it's now going to take even more resources.
From product organization, theme upgrades, inventory audits, to customer development, acquisition, and analysis. Oftentimes it's better to put in a little work over time than to waste resources trying to catch up.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.