How resilient is your marketing

Something you should consider every now and then is how resilient is your marketing. This is a good thought experiment to think though:

What would happen if the companies who market for you, all decide they don't want to work with you any longer?

This means no Google ads, Facebook ads, Google removes your website, Klaviyo stops sending your emails, etc.

What would change over the next six months? 2-3 years?

The less of an impact, the more resilient your store is to disruption.

Next, think about what you can do to reduce that impact.

Eric Davis

Learn which products are reordered

Reordering products is a clear sign of a strong product. Learn which products in your store are most frequently reordered with Repeat Customer Insights.

Learn more

Topics: Downturn

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