Something you should consider every now and then is how resilient is your marketing. This is a good thought experiment to think though:
What would happen if the companies who market for you, all decide they don't want to work with you any longer?
This means no Google ads, Facebook ads, Google removes your website, Klaviyo stops sending your emails, etc.
What would change over the next six months? 2-3 years?
The less of an impact, the more resilient your store is to disruption.
Next, think about what you can do to reduce that impact.
Eric Davis
Analyze your customer's behaviors before they defect
Your customers aren't yours forever. Some might have defected today, never to be seen again.
You need to analyze your customer behavior so you can reach them before they defect.