One key analysis in Repeat Customers Insights is the new timing around repeat orders for new customers.

The system is analyzing your one-to-two order timing, new customer buying behavior, and figuring out which of your new customers should be ordering again soon.
Only a percentage of these customers will order on their own. You can increase that with some tailored marketing. Either a pre-programmed New Customer Welcome Campaign, a one-off message, or even manually reaching out to them.
Get those new customers to buy again and you'll be on your way to a stronger customer base.
Eric Davis
Measure which customers you're retaining and which you're losing
In order to keep your best customers, you need visibility into what's going on with them. Repeat Customer Insights will help you track down where you're losing customers and how to better target new ones.