One key analysis in Repeat Customers Insights is the new timing around repeat orders for new customers.
The system is analyzing your one-to-two order timing, new customer buying behavior, and figuring out which of your new customers should be ordering again soon.
Only a percentage of these customers will order on their own. You can increase that with some tailored marketing. Either a pre-programmed New Customer Welcome Campaign, a one-off message, or even manually reaching out to them.
Get those new customers to buy again and you'll be on your way to a stronger customer base.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.