Measuring which new customers should be placing their second order soon

One key analysis in Repeat Customers Insights is the new timing around repeat orders for new customers.

Example of the new customers who are ordering again soon

The system is analyzing your one-to-two order timing, new customer buying behavior, and figuring out which of your new customers should be ordering again soon.

Only a percentage of these customers will order on their own. You can increase that with some tailored marketing. Either a pre-programmed New Customer Welcome Campaign, a one-off message, or even manually reaching out to them.

Get those new customers to buy again and you'll be on your way to a stronger customer base.

Eric Davis

Segment your customers automatically with RFM

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.

Learn more

Topics: Customer behavior Focus page Repeat customers

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