A useful thing about the Customer Grids in my app is how they can show shifts in your customer segments.
Since they can compare any two periods you can see things like how Loyal customers have grown (or declined) over the last twelve months or if customer defections are on the rise.
It's these sorts of customer behavior trends that are difficult to notice without some very intensive reporting tools.
Directive: Watch for changes in customer segments change over time.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.