Customer segments change over time

A useful thing about the Customer Grids in my app is how they can show shifts in your customer segments.

Customer Grid history example

Since they can compare any two periods you can see things like how Loyal customers have grown (or declined) over the last twelve months or if customer defections are on the rise.

It's these sorts of customer behavior trends that are difficult to notice without some very intensive reporting tools.

Directive: Watch for changes in customer segments change over time.

Eric Davis

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When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

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Topics: Customer segmenting

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