The Black Friday season is nearing its end. There's not much time to start a new campaign but still enough for a promotion or two, especially for email.
One tactic that could be useful is to promote your best products.
You can use Shopify's reports to find the ones that have sold the most units or revenue (best-selling).
Or you could use Repeat Customer Insights and promote the products that attract the best customers (best-customers).
Any of those could be a quick win today if you'd like to attract extra customer attention.
Eric Davis
Get a complete view of your customer behavior
The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.