A Shopify store using Repeat Customer Insights asked recently:
I would also love suggestions on how to reach out to and show appreciation to my best customers.
Gifts, discounts, VIP access, and thoughtful notes are usually the best options to send to your VIP customers. You want VIPs to feel appreciated and happy to recommend your store to people.
The specifics of which one to use and how will depend on how you've built your brand. Some brands don't discount so that rules out some options. Others are setup for time-limited flash sales so early access for VIPs would be a great incentive. Others are able to split up their products into single use/servings which work wonderfully as free samples.
When you and your employees buy anything, pay attention to how those companies handle things. I see a lot of people using coupons but very few giving VIP access or samples. Thoughtful notes are even more rare.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.