Spot customer acquisition issues with the Customer Grid and RFM

Comparing the Customer Grids in Repeat Customer Insights can help you spot customer acquisition issues.

The New and Promising New segments include customers who have only purchased one time. Their main difference is how recently they purchased.

Comparing them month-to-month, you'll want to check their counts.

If the counts are increasing, you're acquiring more new customers than you're losing out of those segments. This is a great sign for customer acquisition as it proves your acquisition is growing your customer base.

On the other hand, if your New and Promising New segments are shrinking then that's a clear sign that your store is struggling to acquire customers.

In both cases, some customers will convert to other segments as they become more loyal or start to defect. Without a supply of new customers though, you're store could become customer starved and eventually growth slows down.

Eric Davis

Promote products that create your best customers

When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

Learn more

Topics: Customer acquisition Customer loyalty

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