Different uses of start date

The new start date feature in Repeat Customer Insights can be a bit of an iceberg.

Sure it sounds like just a date of when you started you business, but there's much more you can do with it.

(Thanks to Dan and Matt for their ideas)

Since you can change the start date at any time, you can even use it for temporary measures like the winter holiday or a special campaign.

If you decide to use the start date for another reason, let me know. I'd love to see what ideas you come up with.

Eric Davis

See how the month a customer orders will change their behavior

Repeat Customer Insights will automatically group your customers into cohorts based on when they first purchased. This will let you see how the date customers bought would impact their behavior.

Learn more

Topics: Customer analysis

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