The new start date feature in Repeat Customer Insights can be a bit of an iceberg.
Sure it sounds like just a date of when you started you business, but there's much more you can do with it.
(Thanks to Dan and Matt for their ideas)
- Tracking a major pivot in your business or merchandise
- Moving upmarket/downmarket to attract completely different customers
- Migrating from another platform to Shopify so your storefront converts completely differently now
- Starting new sales channels
- External market forces (e.g. COVID)
- Organization and leadership changes
- Going international
- Track year-to-date metrics but with a different year than the regular calendar year (or even multi-year-to-date metrics)
Since you can change the start date at any time, you can even use it for temporary measures like the winter holiday or a special campaign.
If you decide to use the start date for another reason, let me know. I'd love to see what ideas you come up with.
Eric Davis
Measure your customer loyalty
Measure the different levels of customer loyalty with Repeat Customer Insights. It uses various models to segment and grade your customers based on their behavior.