One lesson I got from Seth Godin's Purple Cow is:
Take the profits from boring things and invest them into risky things.
This can apply to your Shopify store at a number of levels.
Take the profits from your best-selling products to create new products.
Take the profits from your repeat customer orders and invest in new sales channels.
Or even take the profits from your store to invest in a new store with the potential for a higher margin (e.g. move from selling atoms to electrons).
The point isn't to stop doing the boring things. It's to take their results and use them to innovate and build a better future.
It's not easy. It's not without risk. It could take your business in a whole different direction though.
Using the Acquisition Source in Repeat Customer Insights you can track and compare how new sales channels are doing. This will give you a benchmark you can use to see if a risky channel is paying off.
Look for them in the Store Analysis and Customer Purchase Latency reports.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.