Yesterday the sun came out enough so I snapped a handful of garden photos.
Not for Instabooktweet cred, for tracking.
For the past year on the equinox and solstices (or close to them), I take reference photos of the sunlight locations. It's been cloudy and rainy here so I've had to wait a few days.
These photos let me see how much and where the sun shifts throughout the year, from hiding behind my neighbors house to directly overhead. I take them right around noon so it's easy to see the changes in shadows and thus the sun's location.
The photos only take a minute to snap, but I have wait for the earth to orbit the sun so it took a year to collect the data.
If I had these before I planted a bunch of things, I could have saved myself a lot of wasted effort and costs. From now on, I have the data I need which will make decision making much easier when it comes to the garden.
Using historical data to make the future better is a lot of what drives the improvements of Repeat Customer Insights.
Adding the historical snapshots to the Customer Grid is one such improvement. They act like these sun photos so your store can look back and see how customer segments looked in the past and how they changed to their current state.
The difference is, your customer base is changing all the time which is why a new snapshot is taken each and every month. The longer you keep the app installed, the more snapshots you accumulate, and the more valuable they become.
Here's to the sunny days ahead.