If your store is like most Shopify stores, only about one out of every four orders today will end up buying again.
Which one though?
That's why it's important to measure and adapt to your customer behavior. If you don't, you might miss out on that returning customer.
If you think you're better than most stores, install Repeat Customer Insights and see how your Repeat Purchase Rate compares.
Eric Davis
Refine your automated marketing campaigns with better timing
When building any automated marketing campaign that sends messages over time, you need to know how long the campaign should be and how long to delay the messages. The Customer Purchase Latency metrics calculated by Repeat Customer Insights can help you figure out that timing.