If your store is like most Shopify stores, only about one out of every four orders today will end up buying again.
Which one though?
That's why it's important to measure and adapt to your customer behavior. If you don't, you might miss out on that returning customer.
If you think you're better than most stores, install Repeat Customer Insights and see how your Repeat Purchase Rate compares.
Track down which customer cohorts perform the best
Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.