Happy 4th of July to you.
As the US's Independence Day, it gets a lot of attention every year.
Today and through the weekend is a good time to feature your summer promotions (or create one if you don't have one yet).
It will be competitive though as many other stores are promoting at this time. But that shouldn't stop you, someone is always running something in each market.
Like always, don't get over-zealous with discounts. Winning a customer at a loss because you'll make up your profit later is a risky gamble (even if your average LTV says so).
While you're thinking about what promotion to run, if you haven't installed Repeat Customer Insights yet it's an easy way to get a detailed look at your customer behavior.
Eric Davis
Segment your customers to find the diamonds in the rough
Not all customers are equal but it is difficult to dig through all of your data to find the best customers.
Repeat Customer Insights will automatically analyze your Shopify customers to find the best ones. With over 150 segments applied automatically, it gives your store the analytics power of the big stores but without requiring a data scientist on staff.