Today's tiny tip is to get familiar with Google's UTM codes.
They sound technical but really are just a set of standardized text you can add to a url to make it easier to track where your customers are coming from and going to.
Most of the time you'll create a few of them as templates and just change the values as you create new campaigns or links.
For an introduction read Google's campaign data article and use their campaign url builder tool.
If you have a handle on them already, review how the different values impact traffic sources and setup a few templates for each of the campaign types you use.
Done right, UTM codes can make attribution with Google Analytics easier. Some of Shopify's reports will pick them up too which can help get that data into Shopify's attribution and into Repeat Customer Insights.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.