From Seth's Blog:
It's okay to treat some customers differently, but first it pays to figure out who you're dealing with and why you want to re-allocate your resources.
I'd go as far to say it's impossible to treat all customers the same even if you wanted to. Customers who contact your customer service are getting 1-on-1 service that the others aren't.
Just be honest why you're treating customers differently. Because they had a problem, because they paid us the most, or because they are the loudest are all valid responses.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.