Loyalty is such a loaded term in ecommerce.
A lot of the advice given to stores is about finding loyal customers. A.k.a., customers who come back and give you money for your products.
(Even I write about loyal customers this way too)
But loyalty is a two-way street.
- You want customers who are loyal to your store (by buying more products).
- Your customers want your store to be loyal to them by treating them like special people.
All too often stores forget about the second one and then question why their customers aren't coming back.
Treat your customers well and your repeat, loyal customers like kings and queens. And they'll reward you.
Need help figuring out who your repeat customers are? I have a Shopify app for that.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.