With as much writing as I do, I have to keep a lot of writing prompts around to help generate ideas and inspiration.
The set I look at when I start writing had nearly 40 prompts.
But that's not the whole truth.
It really had seven good prompts. Ones that are always enjoyed by readers, easy for me write, and perform better any way you can measure it. The other thirty ideas where ones that under-perform or just weren't as interesting to write about.
The problem is that those under-performers overwhelm the good ideas so I found myself looking through the under-performers more often than not. That's just silly and about guarantees lackluster responses.
So today I cut those under-performing ideas out and put them elsewhere.
The same can be said for your products.
Are you promoting and pushing under-performing products and ignoring the best? You might even be promoting dead-end products that have proven to turn away returning customers.
It's much better to admit that 5-10% of your products are the stars and put 90% of your time and energy into promoting them. They could be your best sellers, products that create the best customers, or products that customers reorder the most.
Whatever your reason, it makes sense to focus on the winners.
Eric Davis
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