The neat thing about having a unified customer scoring system like Customer Grades in my app, is that you can just sort customers quickly get an idea of your best customers.
Compare that to sorting by a single metric, like as Customer Lifetime Value.
With a single metric you'll see who is best for that metric but everything that metrics doesn't measure is missed. If you had one huge account in the past but they didn't come back, they probably aren't your best customers anymore. But looking at a single metric will make you think they are.
For example, if your products were used by the vendors of Super Bowl 2020, that account would have spent a ton in 2020. But then nothing else since.
A unified metrics that pulls in multiple others metrics will account for that. Your Super Bowl customer would score highly on amount spent but would score low on how many orders and recent orders. While that customer who buys $49 cases every month like clockwork could score higher.
In the long-term you want more $49/month regular customer than flash-in-the-pan accounts.
Eric Davis
Learn what your customers are actually doing instead of just guessing
One of the best ways to build a sustainable business starts by getting your customers to come back. Mastering that simple process can be difficult, but builds a lifelong business.
Repeat Customer Insights can help you understand your customer's behavior. With its collection of behavior reports, you can see what they're actually doing instead of guessing and having your efforts fall flat.