Yesterday we ordered a game from Apple for a family member. The process was pretty straightforward, just a couple of taps and a payment confirmation.
With only a bit left in the holiday season, now's the time to be sending any gift card promotions you have (or create a quick one).
They won't be Apple-ese but digital gift cards will be the best option, bypassing shipping entirely.
If you can include a gift for the sender like a free (smaller) gift card for them, there's a good chance you'll snag some new customers and repeat customers. Make sure to update the sales copy in your store to mention them and to explain how fast they get delivered (e.g. "instantly" is a good word to use).
Find out if last year's holiday customers stuck around with Repeat Customer Insights Cohort Report.
Eric Davis
Segment your customers automatically with RFM
Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.
Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected for you. Ranging from 5 to 30 to over 125+ different segments using RFM and other models, you can pick how much power you want to harness.